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OMG: Adblock Plus finds the end-game of its business model: Now Selling ads

Sep 14, 2016 01:57 PM EDT

Adblock Plus finds the end-game of its business model: Selling ads
(Photo : creative common) Adblock Plus finds the end-game of its business model: Selling ads

Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate—advertisements. Today, the company is launching a self-service platform to sell "pre-whitelisted" ads that meet its "acceptable ads" criteria. The new system will let online publishers drag and drop advertisements that meet Eyeo's expectations for size and labeling.

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