Nov 26, 2016 11:27 PM EST
It is, in the truest, most literal sense of the phrase, a money pit.
Throughout Black Friday, as Americans spent billions on shopping, the makers of a popular card game convinced thousands of people to give them money so that they could dig a hole.
And that's it. The pit isn't intended for any other use; those who pay will not receive anything in return and the company, Cards Against Humanity, has said it will only keep digging as long as people continue to give money.