Nov 26, 2016 11:27 PM EST
It is, in the truest, most literal sense of the phrase, a money pit.
Throughout Black Friday, as Americans spent billions on shopping, the makers of a popular card game convinced thousands of people to give them money so that they could dig a hole.
And that's it. The pit isn't intended for any other use; those who pay will not receive anything in return and the company, Cards Against Humanity, has said it will only keep digging as long as people continue to give money.
Amitabh Harivansh Rai Shrivastava Bachchan, an Indian actor, dubbed India's first "angry young man" for his on-screen roles, is widely regarded as one of the greatest and most influential actors in the history of Indian cinema. He is often referred to as the "Shahenshah of Bollywood", "Star of the Millennium" or "Big B."