Instagram Marketing: Don't Waste Money on a "Big" Agency

Are you beginning to wonder if now is the time to take your Instagram marketing strategy to the next level? Are you considering hiring an agency to take over your account? Are they promising you big t

Instagram Marketing: Don't Waste Money on a "Big" Agency
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Are you beginning to wonder if now is the time to take your Instagram marketing strategy to the next level? Are you considering hiring an agency to take over your account? Are they promising you big things in a short period of time?

As more and more people and businesses turn to Instagram marketing as a means of connecting with their audience, the number of agencies offering related services is on the rise. From those that allow you to buy followers - such as this one - to those designed to be an all in one solution, you have plenty of options.

The biggest problem with hiring an agency is getting on the same page in regards to what you want to accomplish. If you're not all moving in the same direction at the same time, you could find yourself throwing money down the drain. So, if you want to convert more followers into customers, it's a must that you hire an agency that is experienced in helping people in your position to reach their goals.

Before you hire a big agency to takeover your Instagram account and show you the way toward bigger and better things, here are some reasons why you may want to second guess your decision:

1. It'll Cost You

The biggest agencies have many years of experience. They also have case study after case study to show you what they can do for you. And while it may be true that they can provide you with everything that you're looking for, don't forget one thing: it comes at a cost.

You can't expect the biggest and most well known Instagram marketing agencies to work for free. As you obtain quotes for service, you'll come to find that you have to part with quite a bit of money to get what you want in return.

For example, some agencies won't even entertain the idea of working with you unless you can commit to a monthly retainer of $5k or more.

While there may come a point when you can afford this in the future, for the meantime, you're better off sticking to your budget and looking for more affordable ways to make progress.

2. Don't Always Have Time for You

The top Instagram marketing agencies love to talk about how much success they've had on behalf of their clients. And while it may be true, you shouldn't lose sight of the fact that they have many clients they're working with.

You can't expect an agency to take you on as they're only client, but keep in mind that they may not always have enough time for your account - regardless of what you are told upfront.

If you're going to work with any Instagram agency, make sure you sign a contract that clearly outlines what you're getting in return for your money. If you don't, you may find yourself surprised when they're not spending nearly as much time on your account as you thought they would.

One of the earliest signs that your account is being swept under the rug is when your primary point of contact is no longer responding to you in a timely manner. Instead, it's taking them a day or longer to get back to you and always making excuses for the delay.

When you spend big money to work with an Instagram agency, you should expect their time in return. Unfortunately, this is not what you always get, and that could be enough to knock you off track.

3. There Are Other Options

You're tempted to get in touch with the top Instagram marketing agencies because they have a good reputation for driving results. It's okay to think about hiring one of these agencies, but you don't want to go down this path until you're 100 percent sure of what you're getting in return for your money.

Keep in mind that there are many other options, all of which have something unique to offer someone in your position. For example, rather than enter into a partnership with a full-service Instagram marketing agency, consider the benefits of hiring an instagram followers service. This can be as simple as one that allows you to purchase a set number of followers for a predetermined amount of money and get an ROI on your followers.

Not only does this save you money, but it also positions you to take a slow and steady approach to building your account. This ensures that you never bite off more than you can chew.

Questions to Ask

If the time comes to hire an Instagram marketing agency, you should ask a variety of questions before you sign on the dotted line. Here are just a handful to consider:

●      What does it cost to get started, and do you lock me into a long term contract?

●      What can I expect in return for my money in regards to services?

●      Do I have a dedicated account manager, or will I work with whoever is available?

●      Can you explain the types of services you offer and suggest to someone in my position?

●      What happens if I am not seeing results in a reasonable period of time?

Be sure to ask the same questions to every agency you speak with. This makes it much easier to compare the finer details of each one.

Final Thoughts

Now that you understand the ins and outs of hiring an Instagram marketing agency, you are closer than ever to making an informed decision.

You can go the big agency route, but you may be disappointed with what you get in exchange for all the money you spend. It's better to start slow, build a following, and then decide what to do next. This can help you avoid a mistake you may regret in the future.

Do you have any experience working with a big Instagram marketing agency? What were the results? Were you happy? Share your personal experience and feedback in the comment section below. 

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